LIVE EVENT
Snapchat NewFront Keynote
Client  —  Snapchat
YEAR  —  2025
—  Superbien
STUDIO  —  DOKI

EXPERTISE  —  Creative & ART Direction, motion lead
For Snapchat’s NewFronts 2025, we brought the keynote to life with a complete set of animated visuals for this flagship event. The challenge: transform a dense, fast-paced narrative into a fluid visual experience that not only matched the brand’s ambition, but also maximized the creative potential of the stage’s transparent displays. From bold animations to inventive scene-to-scene transitions, every frame was built to capture attention and keep the momentum alive.
From dense messaging to dozens of photos and videos, we translated the content into dynamic, edgy animations that kept the pace sharp and the visuals instantly engaging. Every snap was designed to hit with clarity, energy, and impact.
Say it in a snap
Transparent Screens
We designed visuals that seamlessly interacted with the see-through displays, creating depth, movement, and a sense of immersion that pushed the boundaries of what a live presentation could be.
The NewFronts keynote wasn’t just a presentation — it was a performance. From playful visual sequences to the live musical finale, we crafted animations that amplified the fun, energy, and entertainment of the show, turning every moment on stage into an engaging, immersive experience.
Play the Stage
   


Creative & ART Direction  —  Pierce Gibson, jean-christophe henry, alberto ramirez
  —  Jean-Christophe Henry, Alberto Ramirez
EXHIBIT Creative Director  — CLAUDIA COUTURE
Motion Design  —  Hugo Brochard-Fournel, Simon Taulelle, Josselin Bey, Stefano Gemmellaro, Jean-Christophe Henry, Alberto Ramirez
Executive Producer  —  Marie-Cecile Flageul
Producers —  Benjamin Nortey, Théo Ulrich
Asset/Media Manager  —  BENJAMIN NORTEY
Technical Director  —  Baptiste Lassaigne

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