BROADCAST VISUALS
TVA Nouvelles
Client — TVA & Ilot Marketing
YEAR — 2020
AGENCY — Caserne
YEAR — 2020
AGENCY — Caserne
EXPERTISE — Motion Design
As part of the complete rebranding of TVA brand identity, we were tasked with redesigning the opening sequence for TVA Nouvelles, Quebec's most iconic news channel. The visual kit was also adapted to be used on the studio screens behind the hosts.
The minimalist style focuses attention on what matters, creating a clean, modern visual language. Iconic blue and red tones reinforce the channel’s identity while providing bold contrast. Dynamic, fluid motion conveys the urgency of breaking news, reflecting the energy and immediacy of Quebec’s most iconic news channel.
Minimalism & Maximum Impact
creative direction — Philippe Gariépy
art direction — caserne
Motion Design — Jean-Christophe Henry, Philippe Gariépy
sound design — Parade
art direction — caserne
Motion Design — Jean-Christophe Henry, Philippe Gariépy
sound design — Parade
