multimedia Showcase
Bouclair
Client — Bouclair
YEAR — 2022
AGENCY — RODEO FX
STUDIO — ANECDOTE / DOKI
YEAR — 2022
AGENCY — RODEO FX
STUDIO — ANECDOTE / DOKI
EXPERTISE — 3D Motion Design
Bouclair partnered with Rodeo FX to craft a striking urban showcase for the grand opening of its flagship store in Griffintown. Over time, we refreshed the animations and content to keep the cityscape alive. Displayed on Montreal’s largest outdoor screen, the visuals invite passersby to engage with an interactive and immersive experience.
Layered, intertwined forms move in playful waves and twists, creating a rhythmic dance across the screen. Vibrant colors amplify the feeling of delight, turning every motion into a visual exclamation. The repetition of shapes evokes energy and joy, reflecting the positive reactions of Bouclair’s audience.
Shapes of joy
Playful spaces
The silhouette of a house becomes a canvas for exploration, where shapes, textures, and colors float and bend as if defying gravity.
PRODUCTION — julia nau, alexandre rousseau
creative direction — anecdote
art direction — vincent raineri, sebastien camden, Jean-Christophe Henry, josselin bey, Stefano Gemmellaro
Motion Design 3d — Jean-Christophe Henry, josselin bey, Stefano Gemmellaro
sound design — michael anctil
programming — samuel tremblay
— nicolas dubé-pauzé
creative direction — anecdote
art direction — vincent raineri, sebastien camden, Jean-Christophe Henry, josselin bey, Stefano Gemmellaro
Motion Design 3d — Jean-Christophe Henry, josselin bey, Stefano Gemmellaro
sound design — michael anctil
programming — samuel tremblay
— nicolas dubé-pauzé
