Projection Mapping
Olympic Games Paris 2024
Client — CTV Videlio
YEAR — 2024
AGENCY — Doki, Superbien
YEAR — 2024
AGENCY — Doki, Superbien
EXPERTISE — ART DIRECTION, MOTION DESIGN
Created for Paris 2024 Olympic Games, this projection mapping experience brought the spirit of street art to life on sports courts. The piece reimagines graffiti and street culture through the lens of digital art — blending textures, paint sprays, hand-drawn elements, and motion design into large-scale animated murals. Powered by precise projection mapping, every surface became a playground for light, movement, and color, echoing the energy of the streets and the momentum of the Games.
At the crossroads of street art and digital performance, this projection mapping piece transforms raw concrete into a dynamic canvas. Using motion design, light, and architectural surfaces, we captured the pulse of urban expression — translating graffiti, textures, and movement into immersive, choreographed visuals. Every frame echoes the rhythm of the city in motion.
Urban rhythm in light and motion
The bounce meets the beam
On the court, every bounce becomes a trigger — not just for the game, but for a story in light. This projection mapping experience overlays the language of street art onto the rhythm of basketball, blending graffiti-inspired visuals with real-time motion design. Spray textures, bold strokes, and bursts of color follow the movement, turning the blacktop into a luminous mural in motion.
CREATIVE DIRECTORS — Alex Mestrot, Jean-Pierre Sastre, Marine Legallicier, Alberto Ramirez, Pierce Gibson
executive producer — Marie-Cecile Flageul
Head of Operations — Nicolas LIM
Senior Producer — Natacha Simon
Producers — Juliette Bellé, Léa Briard, Benjamin Nortey, Pebbles Russell, Mélanie Zenou
Asset/Media Manager — Benjamin Nortey
Technical Director — Nick Whitehead
Motion Designers — Stefano Gemmellaro, Jean-Christophe Henry, Josselin Bey, Morgan Beauvais, Clément Boghossian, Antoine Caecke, Louis Crevier, Benjamin Corchet, Lucas Marin-Matholaz, Sophie Lambert, Victor Neon, Antoine Rault.
Soundscape — Start-Rec
Captation — Chloe Ross
Video Editing — Chiara Collin-D'Augelli
Copywriting — Pebbles Russell
executive producer — Marie-Cecile Flageul
Head of Operations — Nicolas LIM
Senior Producer — Natacha Simon
Producers — Juliette Bellé, Léa Briard, Benjamin Nortey, Pebbles Russell, Mélanie Zenou
Asset/Media Manager — Benjamin Nortey
Technical Director — Nick Whitehead
Motion Designers — Stefano Gemmellaro, Jean-Christophe Henry, Josselin Bey, Morgan Beauvais, Clément Boghossian, Antoine Caecke, Louis Crevier, Benjamin Corchet, Lucas Marin-Matholaz, Sophie Lambert, Victor Neon, Antoine Rault.
Soundscape — Start-Rec
Captation — Chloe Ross
Video Editing — Chiara Collin-D'Augelli
Copywriting — Pebbles Russell
